As an artist sensitive to the esthetic concerns of his patients, Dr. Richard Joseph, a Jacksonville Oral & Maxillofacial Surgeon, turned to Gist Create to redesign, or should we say "reconstruct", his website due to weak conversion rates and almost nonexistent search engine rankings.
Trust in Dr. Joseph’s field is paramount as surgeries can be life-transforming. Knowing this and how potential clients research various procedures and doctors in detail, we meticulously developed Dr. Joseph’s site to match the reputation he has with his clients and peers.
Starting with Dr. Joseph’s existing logo, we designed and developed a clean, crisp interface that helps strengthen Dr. Joseph’s online image. Before and After patient images and case studies, a staple of his profession, took a central role throughout the website to showcase Dr. Joseph’s work and give patient’s reassurance that they could expect fantastic results.
As a side note, if you haven’t visited the site you will be amazed at Dr. Joseph’s corrective surgery before and after photographs.
Once launched Dr. Joseph goals for the site were exceeded. Besides having a website his peers look to as a leading example, the redesign has dramatically increased inquiries and Dr. Joseph’s website has surged to the top of the search engines for many targeted key terms.
Requirement development, research and competitive audit, information architecture, search engine optimization, user interface design, and CSS/XHTML template development.