Email Marketing: Amelia Island Concours d’Elegance

Known as one of the premier car show events in America, the Amelia Island Concours d'Elegance turned to Gist Create for help in designing and implementing an email campaign service so they could effectively and efficiently communicate news and events to their sponsors, entrants and attendees.

  • Amelia Island Concours d’Elegance
  • Amelia Island Concours d’Elegance
  • Amelia Island Concours d’Elegance
  • Amelia Island Concours d’Elegance
  • Amelia Island Concours d’Elegance

Project Highlights

  • Concours d'Elegance now has powerful tools to easily create, send and manage email campaigns
  • Multiple templates were designed so that non-technical employees can easily create email newsletters without 3rd party help
  • Since launching in Dec. '08, responses have been overwhelming with open rates of over 65%
  • Concours d'Elegance has seen a dramatic increase in subscribers and interest since users can easily forward emails to friends

In Need of a Tune Up

As a non-profit, Concours needed a cost-effective way to professionally communicate news and events. Although a quarterly print newsletter was being utilized, both the print and postage costs and the administrative time needed to put the newsletter together had become a strain on the organization. In addition, there was no way to track the effectiveness of the print piece.

Built for Speed

After listening to the client’s desires and goals and gaining an understanding of their previously-used marketing practices, we set up Concours with our email marketing software and trained the staff to use it . The online software allows users in the organization the ability to easily create and send beautiful emails, manage lists and subscribers, and import opt-in users from other in-house systems. In addition, they can now view real-time reports that accurately measure the effectiveness of every email newsletter sent.

To simplify the process of sending out emails, Gist Create designed and developed several newsletter templates. Now, users at Concours just select a desired template, add content, choose the appropriate user list, and schedule the email campaign. It’s that simple.

The Winner’s Circle

Results from the email newsletters have been overwhelming with an open-rate of over 65% from thousands of patrons, hobbyists, and attendees. Staff members are very pleased with the easy-to-use email marketing tools and now feel empowered as they can quickly and cost-effectively connect with their fans.

What We Did

Email consulting, email campaign platform services, email template design and development, email client testing and training - all allowing Concours d’Elegance the ability to control all aspects of creating emails, managing subscribers, sending emails, and viewing email reports

The Amelia Island Concours d’Elegance contracted with Gist Create to boost our outreach to sponsors, entrants and attendees at our annual car event. Gist Create designed, built and delivered a multifunction email and newsletter system which has exceeded our expectations. Excellent communication with our constituents is an imperative for a not-for-profit organization such as ours, and Gist Create has helped us achieve that goal.

— Harry Krix, Director of Operations, Amelia Island Concours d' Elegance

Selected Email Campaigns